Project 2: Scrolling Website Concept

My concept for project 2: scrolling website is ‘coffee producer’.
Different from café (which seems to be the most popular concept), my references for the concept are global coffee companies, like Lavazza, illy, and Grinders.

The rational of the brand (but not completed) can be seen below:

The 3 narrative are:

1. Speciality Coffee Roster House in Melbourne (local and high quality)
2. The Taiwanese Organic coffees farmers’ united company (green and fair)
3. Global coffee producer originated from Taiwan (international and professional)


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Project 2: Scrolling Website Concept Selections

1. Taiwanese organic coffee company ‘Serra Formosa’ (one of my branding project in this semester)

2. Australian wine company ‘Croix du Sud’ (one of my packaging project in this semester)

3. Kid’s tuna sub-brand ‘Johnny the Blue Fin’ for John West (one of my packaging project in last semester)

1. Starbound (electric game)
Reasons: Looks like a blog, nothing which can interest customers provided.
2. Taroko National Park (Travelling)
Reason: The wireframe seems not upgraded for more than 5 years. Especially the animate gif and flash are not getting well with mobile devices.
3. Victoria Gardens (Shopping Centre)
Reason: The wireframes seems not upgraded, even pixels can be seen in the pictures.

Le Ciel Azuré Portfolio site 2015 version – Final Result and Description

Le Ciel Azuré Portfolio 2015

Le Ciel Azuré Portfolio site 2015 version

Function Simplised CSS layout which features webfont system (Adobe Typekit).
Display A gallery layout based on Lightbox jQuery Script to display the work without opening additional pages.
Personal Feature Use illustration as background to deliver the creativity and individuality.
Communication Clients and viewers can easily reach the CV and contact the owner of this site.